Social Content for Keysight Technologies

You won’t find posts about electrical test and measurement equipment in the Trending Topics on social media. Our client, Keysight Technologies, wanted to make this a little more exciting to their audience, while at the same time coming forward as experts and leaders in the field. Our team created a series of infographics on several highly technical topics. The infographics were well-received and reached a wide audience, with social media impressions for the posts ranging from 1 to 4 million. Keysight more than doubled average viewership and engagement, and earned a 237% increase in Facebook followers.